Google Blogoscoped

Tuesday, August 23, 2005

AdSense Section Targeting

Want to improve how AdSense reacts to your page to adjust its advertisement? Google now allows you just that via section targeting. This means you can surround a portion of your page with special HTML comments to emphasize the content within ...

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

... or you can de-emphasize specific portions:

<!-- google_ad_section_start(weight=ignore) -->

<!-- google_ad_section_end -->

(Google warns though changes may take up to two weeks before their crawlers react to it... sounds like a long time in internet time.)

Nathan Weinberg says: "This is mighty excellent news. I will implement these changes as soon as I’m done with this post, and report back on the results after a few days. Expect to see all the big forums arguing over what the best placement for the code is."


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