Saturday, August 27, 2005

Aaron Wall Sued by Traffic Power

Aaron Wall, Search Engine Optimization blogger at SEOBook.com, says he is being sued by SEO company Traffic-Power.com. Here’s the Cease & desist he got on June 10 this year:

“Dear Mr. Wall:
This office represents the above-named Traffic-Power and related companies. It has come to our attention that on a website you control, namely www.SEO Book..com, proprietary and confidential information related to Traffic Power’s business has been published. The published information violates the Electronic Communications Privacy Act, 18 U.S.C. Sections 2510-2521, and is subject to certain contracts between Traffic-Power and its former and/or current employees. The published information has been pirated from Traffic Power and you have obtained the information illegally, all of which you knew or should have known.

You are to cease and desist immediately from the same or any similar activity. In the event you fail to do so, Traffic Power is prepared to initiate litigation to obtain an injunction to enforce its rights. In addition to obtaining an injunction, Traffic Power intends to seek redress for any legal damages sustained, which damages could exceed the sum of $1,000,000.00.

Finally, consistant with recent court rulings you may now be obligated to disclose the source(s) of your information. Accordingly, within ten (10) days of this letter, you are to do the following:

1. Provide a list of the sources of your information complete with name, address, and telephone number; and,
2. Remove from www.SEO Book.com website all information relating to Traffic-Power.

Your failure to do so will result in initiating the aformentioned litigation.

Govern yourself accordingly,

Max D. Spilka”

And now, they filed a civil lawsuit against him:

“Software Development and Investment of Nevada d/b/a Traffic Power.com., a Nevada corporation, Plaintiff
vs.
Aaron Wall, an individual, d/b/a SEO Book.com, and DOES I through X; and ROE CORPORATIONS I through X, inclusive, Defendants.

CASE NO.: A508400
DEPT NO.: V

SUMMONS - CIVIL

NOTICE! YOU HAVE BEEN SUED. THE COURT MAY DECIDE AGAINST YOU WITHOUT YOUR BEING HEARD UNLESS YOU RESPOND WITHIN 20 DAYS. READ THE INFORMATION BELOW.

TO THE DEFENDANT(S): A civil Complaint has been filed by the Plaintiff(s) against you for the relief set forth in the Complaint.

Aaron Wall
SEO Book.com

(...)

Submitted by
____________
Max D. Spilka, Esq.”

Aaron – who doesn’t know what the trade secrets are he’s supposedly shared -- is as of yet undecided if it’s in his best interests to fight this. “I have a bit of money, but not tons. I have a bit of time, but not tons.”

Interestingly enough, when you search Google for [Traffic Power], the first three results at this moment are:

Google Bans Traffic Power and its Clients
www.markcarey.com/googleguy-says/...

Traffic Power Sucks
www.trafficpowersucks.com

Traffic Power scam
ww.webworkshop.net/...

Aaron Wall Sued by Traffi ... by Philipp Lenssen | Comments (1)

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