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Thursday, September 22, 2005

The Million Dollar Homepage

What a great idea: the advertisement itself is the content on The Million Dollar Homepage, where Alex Tew sells ad space for $1 per pixel for interesting results. 21-years old Alex says:

“The idea is simple: to try and make $1m (US) by selling 1,000,000 pixels for $1 each. Hence, ’The Million Dollar Homepage”. The main motivation for doing this is to pay for my degree studies, because I don’t like the idea of graduating with a huge student debt.”

How did Alex come up with the idea?

“It was a muggy summer’s night late in August, the time around midnight, and there I was, lying on my bed with a notepad, brainstorming ideas to make money for uni. I think I’m quite a creative person, so I wanted to come up with an idea that was unique and would hopefully capture people’s imagination, but with the whole purpose of making money. (...)

[After] an hour of two of jotting random things on paper, the idea seemingly popped out of nowhere. Almost like my subconscious mind had been ticking over in the background, working it all out. So it just kind of happened. That’s about it. I scribbled it down and within about 10 minutes a picture of what needed to be done had emerged.”

If you’re interested in buying pixel space, you can do so starting with 10x10 pixel blocks for $100. Any image you submit will then stay there for at least half a decade (and may not be changed later on). I’m tempted to buy some ad space myself, but it’s quite expensive of course...

[Via InsideGoogle.]


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