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Saturday, December 10, 2005

Google Increased Ad Font Size

Michel informed me that Google increased the font size of the AdWords ads displayed to the right side of search results. They now have the same size as the organic search results; see the before and after screenshots. This is likely to be an effort of Google to increase the click-through rates for AdWords, thus make more money. As they put it in their official AdSense blog when quoting one of their AdSense publishers, EngineeringTalk, “The more similar the type, the higher the CTR.”


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