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Friday, February 17, 2006

The Deck Ads

Andy Baio of co-founds a new cool advertising network by the name of The Deck. I immediately noticed the first ad on Andy’s link blog today. The premise of this ad network?

Partner sites of The Deck at this time include A List Apart (Jeffrey Zeldman), 37signals (Jason Fried), Daring Fireball (John Gruber), and Waxy’s link blog (Andy Baio)... highly influential sites, I’d say. There’s a focus on web coding and design pros, but I could see this model being expanded to other kind of niche blogs. The model is clearly about trust (you only advertise good stuff), transparency (I like the Deck homepage, which contains all the info – along with pricing – on a single page), and relevancy yet unobtrusiveness (only one non-animated ad per page).

More at Waxy.


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