Google Blogoscoped

Thursday, March 9, 2006

Why Orkut is Popular in Brazil

Loren Baker discusses why Google’s Orkut is so popular in Brazil. For one thing, Loren says it has something to do with yogurt: “Orkut sounds like Yakut. Yakut is the Brazilian version of the popular Japanese Yakult yogurt drink. Everyone drinks it in Brazil when they’re kids. There is a totally unintentional instant association between Orkut and Yakut in Brazil.”

In other news, USAToday says there’s a lot of terrorists hanging out on Orkut... [Thanks Pd.]


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