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Wednesday, March 29, 2006

I Am Not My Habits by Justin Hall

In July 1995, Justin Hall in I Am Not My Habits: On Our Guard Against Targeted Advertising wrote:

“The net is for communications between people. Don’t shove products in our faces. We’ll know where to find you if you have what we want. If you make good stuff, we’ll hear about it.

If you want to spread the word, give folks free shit without obligation and ask them to tell their friends.

If you want to advertise, do so in context – context not of demographics, but of content. (...)

I encourage all my friends in the commercial sector to be generous, and trust that their product is worth talking about. Leave the channels open for people to do so.”


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