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Tuesday, May 23, 2006

Google Video Ads Official

Some of you saw glimpses of this before. Google is now rolling out click-to-play video ads for their AdWords/ AdSense program:

In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan – but we plan to roll them out to other regions shortly.

While I don’t really like ads that play automatically, I think video ads that play on click are actually as unobtrusive as a plain image (as opposed to potentially obtrusive Google AdSense animations, which you can’t yet turn off unless you turn off all images). It’s a different issue whether visitors will be able to tell this is an ad if site owners decide to integrate the video ads right into their main content... the tiny, low-contrast and bottom-right positioned “Ads by Google” isn’t the most visible disclaimer.

[Thanks Tony Ruscoe, Sam Davyson, and]


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