MSN’s new public AdCenter Labs has lots of very nice keyword research tools.
Here are the Keyword Mutation results – popular spelling errors – for the word “google”:
googles, googlr, googl, googe, googie, gooogle, oogle, goolgle
The Context Based Acronym Resolution tool suggests the word behind an abbreviation, with mixed results. “MS Windows” correctly expands to “microsoft”, but other queries fail.
The Search Funnel shows you what people search before and after a specific query. For example, I enter “Google” and I get “yahoo”, “ebay” and “hotmail”. Enter “women” or “men” and you’ll see that most people refine this search query with “sexy women” and “sexy men”. Enter “heart attack”, and one of the most used refinements is “heart attack symptoms”.
MSN’s Keyword Group Detection tool is similar to Google Sets; you enter a single term, and the tool will show you related terms of that group. For example, “superman” yields “batman”, “spiderman” and “wonder woman”.
The Search Volume Seasonality Forecast is a bit like Google Trends. Enter a product keyword like “iPod”, and you’ll see a graph demonstrating search volume throughout the year.
The Demographics Prediction – which worked in Internet Explorer, but not in Firefox – aims to tell you which gender and age group mostly searches for something. The results are fun but somewhat dubious on that one.
The Online Commercial Intention Detector (which also didn’t work in Firefox) tells you how likely it is that the searcher is trying to shop for a product. For example, the query “google” is non-commercial, and the query “iPod” is commercial, the tool says.
What interesting results do you get?
[Via Jennifer Slegg of Search Engine Watch.]
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