This is new, I think...
When you search Google for e.g. sf mortgage broker you’ll see a direct “onebox” result of a map on top of the site results, as Michael McNeeley notes. As opposed to Google Maps though this is just a static image, which is a bit confusing as Google now uses the same interface metaphors to mean two different things (you’re supposed to click on this map but you can’t drag it, and clicking on the red marker will not expand the info bubble, but switch to another page).
This is a bit older...
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