John Battelle at the Web 2.0 Conference asked Google CEO Eric Schmidt about Google’s “office suite” – e.g. their Docs & Spreadsheets tools. Schmidt wasn’t very happy to have Google’s tools positioned as Microsoft-competing office suite, replying (according to PC Magazine):
The argument goes like this: For many people, it would be just as easy to have the computer in the cloud store the information that you use everyday. Furthermore, if you have that model, it should enable very rapid sharing so we embarked on a strategy more than a year ago to build applications that are focused on sharing and collaboration ...
The sum of that is a different way of managing information and we don’t position it as an office suite. We position it as something you’d use everyday in everyday life. (...)
We don’t see it as a replacement of Office. The focus we have is not the focus they have ... Our focus is on casual sharing and casual collaboration.
(Remember, Google also once said they don’t do horoscopes.)
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