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Monday, February 5, 2007

Understanding Google’s Webmaster Guidelines

Patrick Sexton’s explains the Google webmaster guidelines in great detail. Not all guidelines are covered yet, though, e.g. “Don’t use cloaking or sneaky redirects.” For example, Google does not believe that redirecting the user from “” to “ status=google.&url=http://www.” (which shows another content than the Google result snippet presented, that is, a registration screen instead of the text one searched for) is sneaky, even though some webmasters might have thought so after reading the guidelines.

[Via Matt Cutts.]

How to Avoid Being Trapped by Google’s Filters

Search Engine Optimization consultant Joe Whyte published an in-depth list of Google filters – like the Google sandbox, or Google’s duplicate content filter – along with strategies on how to get around the filter. Granted, SEO will always be partly speculation... [Thanks Joe!]


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