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Friday, April 27, 2007

YouTube Announces Ads in Video

According to Red Herring, YouTube will be rolling out ads within videos as early as this Summer. For now they’re still experimenting with different lengths and placements of the ad. One way to do it, for instance, would be to have “a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content,” as YouTube’s Suzie Reider says. The YouTube makers seem to be trying to figure out ways to increase revenues while not introducing ads that are so annoying that they’d break up the community, or stop everyone from embedding clips on their site. E.g. a longer, TV-style commercial put before a video “doesn’t work,” as Suzie says.

On another note, I wonder if those who uploaded the videos will get their share of the video ads revenue...

[Via Digg.]


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