Google Blogoscoped

Monday, April 30, 2007

Google Query Translation for Ads?

Does Google translate search queries behind the scenes to match them to AdWords? Artem Marchenko sent above screenshot and writes:

At the moment I am living in Finland and I need to buy some sand timers. Unfortunately I don’t really speak Finnish yet, I don’t really know how this thing is called in Finnish, so I search for literal translations of ’sand’, ’timer’ and ’clock’.

Funny thing is that while Google organic results were pretty much useless for me, the sponsored links made a lot of sense and it looks like they somehow translated my query into English before deciding which ad to show!

(Another possibility would be that the advertiser targets non-English words for their English campaign.)

[Thanks Artem!]


Blog  |  Forum     more >> Archive | Feed | Google's blogs | About


This site unofficially covers Google™ and more with some rights reserved. Join our forum!