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Monday, June 4, 2007

The Different Google Korea Design

As Haochi Chen reported in the forum last week, the official Google Korea homepage has a new design... and one that differs quite a bit from other Google homepages. Instead of a bare-bones layout, this one contains multiple pretty icons as well as hover animations. Apparently, Google’s lack of market share in one of the most technically advanced countries in the world (well, South Korea, with high-speed internet access, heavily broadcast online gaming and such) caused this redesign; “It was important where our classic minimalism wasn’t working that we adapt,” Google’s Marissa Mayer told Search Engine Land.

Ongoing comments

[Thanks Haochi!]

More Google Prototypes?
By Tony Ruscoe

After Google Experimental was announced at their Searchology conference last month, many thought that Google might stop random UI prototype tests. However, this afternoon I saw this subtle variation on the most recent results page design:

To reproduce this layout, go to a search results page, such as, enter the following into your web browser’s address bar, hit return and reload the page:

(You can always revert back to the default Google layout by deleting your cookies.)


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