Google Blogoscoped

Friday, June 15, 2007

AdSense in China Takes Initiatives to Protect Publishers

Keith Chan, 18 years old, lives in Hong Kong and writes the daily Google blog gSpy.

According to the Official Google China Blog, AdSense China has a new feature in hopes to protect publishers’ accounts from being sabotaged; they call it Allowed Sites. Publishers can enter a list of allowed domains (which they own) and only impressions, clicks and earnings generated from that list of sites would be reported in the publishers’ AdSense account.

The main aim of this feature is to prevent publisher IDs from being placed in spammy sites that do not belong to those publishers. Currently, you can enter up to 100 sites in to the allowed list, and it will take up to 4 hours before the list is activated.

What is interesting is that ads would still show up in sites out of the list though any clicks wouldn’t generate earnings for the publisher, and there is no mention by Google whether advertisers are charged for these clicks.

It seems that this feature has not yet gone international. AdSense publishers, would you welcome this new feature?


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