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Monday, July 2, 2007

Google Acquired GrandCentral

As predicted by the TechCrunch Crystal Ball™, Google just announced their acquisition of GrandCentral. Again, here’s Mike Arrington’s description of the service:

The basic idea around GrandCentral is “one phone number for all your phones, for life.” As we change jobs, homes and cell phones, there are a lot of phone numbers to keep track of, and keeping everyone up to date with your most recent phone numbers is a real cost. If you use GrandCentral you can give out a single phone number. What happens when that person calls that number depends on his/her relationship to you, and what you are doing at the time.

The GrandCentral acquisition FAQ doesn’t reveal much on the background of this acquisition (like the price that was paid – TechCrunch believes it might have been in the $50 million range), but says that “Google acquired GrandCentral because its communications services fit into Google’s mission to organize the world’s information and to provide services and features that enhance the collaborative exchange of information between our users.” Time will tell if this acquisition will end up happier for the GrandCentral team than another one Google made in the phone space.

While GC will only allow a limited number of new beta testers in a this time, you can still try your luck by filling out their form.

[Thanks Jared Cherup, Kirby Witmer and Tony Ruscoe!]


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