Tuesday, January 29, 2008

Scientology Googlebomb

Google once said they managed to defuse Googlebombs*, but here’s one alive and well: a search for dangerous cult leads to the website of Scientology. If I understood Google and their head of webspam Matt Cutts right, then they mostly defused those Googlebombs which are made up of terms not appearing in the target page. Here we have a mixed case – the Scientology.org homepage at this time contains the word “dangerous” but not the word “cult”...

*A Googlebomb means a lot of people get together to link to a specific site, often an “enemy site,” using specific e.g. funny link text. This way, the target site will appear ranked at #1 in Google for this text, making for an embarrassing effect.

[Via Reddit.]

Scientology Googlebomb by Philipp Lenssen | Comments (80)

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