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Tuesday, February 12, 2008

Google Logo Design Drafts From 1999

Wired got hold of Ruth Kedar’s early Google logo design iterations. Like the one above, which was supposed to imply something goes on infinitely. (Previously, Ruth explained her thinking that led to the Google logo of today.)

Google was thinking big even back then, trying to look for a scalable solution to the logo design. One of the designs included a magnifying glass, for instance, a bit of an indicitator for “search.” But as Ruth tells Wired, the question was: “Can we create the sense of playfulness without having recognizable or identifiable objects that are going to end up limiting us?” (Google’s original corporate philosophy, on the other hand, was not as good at forecasting where the company would go; it included the line “Google does not do horoscopes, financial advice or chat.”)

[Hat tip to Tony and Ionut!]


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