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Wednesday, August 6, 2008

Google Insights for Search, Another Google Trends

Google has launched an application called Insights for Search. Pascal Herbert, TomHTML and Tony Ruscoe already noticed this program lately but neither of us was able to log-in. You can provide a couple of terms and let Google show you the search volume for these mapped over time (from 2004 to this year), with search frequencies displayed on a world map.

Sounds just like the existing Google Trends program? Indeed it does, and you get to wonder why Google is rolling out a secondary product in this area instead of iterating the version number. (Google’s Marissa Mayer once talked about the San Angeles strategy to merge existing initiatives wherever possible to make it easier on the user – does that make this the Chicago Chicago approach?) Though perhaps in the future, who knows, these two programs may be merged.

At the moment, Insights for Search may be slightly more targeted towards advertisers with Google (it was announced in the Google AdWords blog). For instance, it contains categories (alternatively called verticals) to restrict your terms to. It also shows top searches and top rising searches in the neighborhood of keywords you enter. “Overall, this seems to be a huge extension to Google Trends, Google Ad Planner, and the tools available within AdWords to advertisers,” Search Engine Land’s Barry Schwartz comments.

[Thanks Colin, Tony, Tom and Hebbet!]


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