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Thursday, August 28, 2008

Google Experiments With More Colorful Checkout Badge

Google search result advertisers who sell products through Google’s Checkout program get the special benefit of having a visible icon next to their ad (“Your AdWords ads will stand out”, as Google says). This could be an incentive for sellers to use Checkout, as the Checkout program has been struggling in the past (judging from e.g. Google’s extensions of free usage for sellers). Now, Google has been seen experimenting with an even more colorful version of the Checkout badge, which in this case is placed in a pet food ad and reads “$5 off!”. It’s getting kinda cheap. The pet food, I mean.

[Images from WowFeed and Search Engine Land, with hat tip to Steve LaLonde.]


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