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Tuesday, September 30, 2008

The Google Story, Updated for Google’s 10th Birthday
By Brian Ussery

Between Google’s 10th birthday, the third Google founder controversy, ordering your G1 and their launch of “10 to the 100th"*, you might have missed the new “Google Story”. This latest iteration of David Vise and Mark Malseed’s National Bestseller hit store shelves last Tuesday**. “Updated for Google’s 10th Birthday”, this new edition is the same “Google Story” you’ve come to know only updated with new accounts. Like previous versions, this latest edition provides an interesting and entertaining glimpse behind the curtain at Google. It’s a great read for anyone interested in learning more about Google’s greatest successes and biggest blunders from a unique, behind the scenes perspective.

The Preface provides insight into the lives of Google’s founders and how they have changed over the past ten years. From bachelors living on credit in Stanford’s dorms to married billionaires ranked among the top five wealthiest Americans, it’s a pretty remarkable story.

In terms of new information and updated statistics, the book claims that Google now has more than 20,000 employees, a million computers and produces “billions of search results with every tick of the clock”. Most of the new information is introduced around page 260. In addition to the new Preface, up to date information, expanded chapter and the addition of one new chapter, readers may notice a few things are missing from this addition edition. Interestingly, the chapter titled “Trick Clicks” about click fraud is no longer a part of “The Google Story”. Also missing, a recount of Eric Schmidt’s run-in with CNET over their publishing his personal information found via Google.***

What’s good about the book?

What’s bad about the book?

The Google Story Updated Edition is a great book and a highly suggested “must read”!

*See the September archive for more.

**Disclosure: The book’s co-author Mark Malseed guest-blogged here before.

***When CNet reporter Elinor Mills used Google to research Eric Schmidt within public sources, Google’s response was to tell CNet they were now blacklisted from receiving Google communication for a year – due to privacy issues with Elinor’s report.


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