Search Engine Land writes about a Google experiment which shows advanced snippets – including such things as the average rating and the number of ratings for a review page – made possible by a commented XML-style portion within the HTML. The following structured data (slightly reformatted here) is from the CitySearch.com page show in the screenshot:
<!-- <PageMap> <DataObject type="item"> <Attribute name="name">Hide Sushi</Attribute> <Attribute name="category">Japanese, Sushi, Restaurant</Attribute> <Attribute name="pricerange">$$</Attribute> </DataObject> <DataObject type="review"> <Attribute name="summary">No fuss, just fish at ...</Attribute> <Attribute name="ratingstars">4.5/5</Attribute> <Attribute name="ratingcount">55</Attribute> <Attribute name="reviewdate">11/26/2008</Attribute> </DataObject> </PageMap> -->
Danny Sullivan comments, "Should you go out and start marking up your pages now? I wouldn’t bother. Right now, enhanced listings at Google only work for the sites in the test program ... In addition, the syntax might change".
[Via Google OS. Screenshot courtesy of SEL.]
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