Google's User Interest Categories for Ad Targeting

Tuesday, March 24, 2009

Google’s User Interest Categories for Ad Targeting

Some of Google’s advertisers are offered to base their campaigns to target specific interests of users, as discussed in the previous post. The ad preferences page gives a clue as to which categories those may be (note Google states they “will not show ads based on sensitive information or interest categories, such as those based on race, religion, sexual orientation, health, or sensitive financial categories, without a user’s opt-in consent"; I’m not sure if some of the below interests, like Finance & Insurance -> Debt Management, would only be passed on when you manually add them):

Animals
- Pets
  - Pet Food & Supplies
  - Exotic Pets
- Veterinarians
- Wildlife
Arts & Humanities
- Books & Literature
  - Book Retailers
  - E-Books
  - Fan Fiction
  - Poetry
- Humanities
  - History
  - Myth & Folklore
- Theater & Performing Arts
- Visual Arts
Automotive
- Auto Financing
- Auto Insurance
- Auto Parts
  - Vehicle Tires
- Car Shows
- Car Stereo
- Custom & Performance Vehicles
- Hybrid & Alternative Vehicles
- Motorcycles
- Off-Road & Recreational Vehicles
- Trucks & SUVs
- Vehicle Brands
  - Acura
  - Audi
  - BMW
  - Cadillac
  - Chevrolet
  - Chrysler
  - Citroen
  - Dodge
  - Fiat
  - Ford
  - GMC
  - Honda
  - Hyundai
  - Jeep
  - Kia
  - Lexus
  - Lincoln
  - Mazda
  - Mercedes-Benz
  - Mercury
  - Mitsubishi
  - Nissan
  - Peugeot
  - Pontiac
  - Porsche
  - Renault
  - Saturn
  - Subaru
  - Toyota
  - Volkswagen
  - Volvo
- Vehicle Licensing & Registration
- Vehicle Maintenance
- Vehicle Shopping
Beauty & Personal Care
- Beauty Magazines
- Body Art
- Cosmetic Surgery
- Cosmetology & Beauty Professionals
- Face & Body Care
  - Cosmetics
  - Fragrances
  - Hair Removal
  - Hygiene & Toiletries
  - Skin & Nail Care
- Fitness
  - Bodybuilding
  - Yoga & Pilates
- Hair Care & Products
  - Hair Loss
- Spas & Beauty Services
  - Massage Therapy
- Weight Loss
Business
- Advertising & Marketing
  - Marketing Services
  - Public Relations
  - Telemarketing
- Business Plans & Presentations
- Business Schools & Training
- Business Services & Consulting
  - Fire & Security Services
  - Knowledge Management
  - Outsourcing
  - Physical Asset Management
  - Quality Control & Tracking
- Corporate Events
  - Trade Shows & Conventions
- E-Commerce
  - Merchant Services & Payment Systems
- Human Resources
  - Compensation & Benefits
  - Corporate Training
  - Payroll Services
  - Recruitment & Staffing
- Management & Corporate Operations
  - Business Process
  - Strategic Planning
  - Supply Chain Management
- Office & Printing Services
  - Office & Facilities Management
  - Office Furniture
  - Office Supplies
  - Printing Services
  - Writing & Editing Services
- Small Business
  - Home Office
  - MLM & Business Opportunities
Computers & Electronics
- Computer Security
  - Antivirus & Malware
  - Hacking & Cracking
  - Network Security
- Consumer Electronics
  - Audio Equipment
    - MP3 Players
    - Home Stereo
  - Home Video
    - Video Players & Recorders
    - Televisions
  - Personal Electronics
    - Handhelds & PDAs
- Electronics & Electrical
  - Electromechanical Devices
  - Electronic Components
  - Optoelectronics & Fiber
  - Power Supplies
  - Test & Measurement
- Enterprise Technology
  - CRM
  - Data Management
  - ERP
- Hardware
  - Desktops
  - Hardware Components
    - Chips & Processors
    - Memory
    - Sound & Video Cards
  - Laptops
  - Mods & Customization
  - Peripherals
    - Input Devices
    - Monitors
    - Printers
    - Scanners
  - Servers
  - Storage
    - Network Storage
- Networking
  - Data Formats & Protocols
  - Network Monitoring & Management
  - Networking Equipment
- Programming
  - C & C++
  - Developer Jobs
  - Development Tools
  - Java
  - Scripting Languages
  - Windows & .NET
- Software
  - Audio & Multimedia
  - Business & Productivity
  - Device Drivers
  - Educational Software
  - Graphics & Publishing
    - Fonts
  - Internet Software
    - Internet Clients & Browsers
    - Content Management
  - Open Source
  - Operating Systems
    - Linux & Unix
    - Mac
    - Windows
  - Software Utilities
- Tech Support
Entertainment
- Celebrities
- Clubs & Nightlife
- Comics & Animation
  - Anime & Manga
  - Cartoons
  - Comics
- Dancing
- Entertainment Industry
- Fashion & Modeling
- Fun & Trivia
- Movies
  - Bollywood & Lollywood
  - Horror Films
  - Movie Memorabilia
  - Movie Rentals & Sales
  - Science Fiction & Fantasy Films
- Multimedia Content
  - Flash Content
  - Podcasting
  - Video Clips & Movie Downloads
- Music
  - Alternative-Punk-Metal
  - Classical
  - Country & Folk
  - Dance & Electronica
  - Jazz & R&B
  - Latin
  - Lyrics & Tabs
  - Music Art & Memorabilia
  - Music Retailers
  - Music Streams & Downloads
  - Musical Instruments
  - Rock & Pop
  - Urban & Hip-Hop
  - Vocals & Show Tunes
  - World Music
- Radio
- TV
  - TV Programs
    - Soap Operas
  - TV Networks
Finance & Insurance
- Accounting & Tax
- Credit & Lending
  - Credit Cards
  - Debt Management
  - Student Lending
- Currencies & Foreign Exchange
- Insurance
  - Risk Management
- Investing
- Retirement & Pension
Food & Drink
- Cooking & Recipes
- Cookware
- Culinary Training
- Food Retailers
- Nonalcoholic Beverages
- Restaurants
  - Restaurant Supply
Games
- Video Games
  - Online Games
  - Cheats & Hints
Home & Garden
- Domestic Services
- Gardening
- Home Appliances
- Home Furnishings
  - Lighting
- Home Improvement
- Homemaking & Interior Decor
- Pest Control
Industries
- Aerospace & Defense
  - Space Technology
  - Defense Industry
- Agriculture & Forestry
  - Agricultural Equipment
  - Aquaculture
  - Crops & Seed
  - Food Production
  - Forestry
  - Horticulture
  - Livestock
- Chemicals
  - Agrochemicals
  - Cleaning Agents
  - Coatings & Adhesives
  - Dyes & Pigments
  - Plastics & Polymers
- Construction & Maintenance
  - Building Materials
    - Doors & Windows
    - Heating Ventilation & Air Conditioning
    - Nails Screws & Fasteners
    - Plumbing Fixtures & Equipment
    - Wood & Plastics
      - Flooring
  - Civil Engineering
  - Construction Contractors
  - Property Development
  - Urban & Regional Planning
- Design
  - Architecture
  - Graphic Design & Publishing
  - Industrial & Product Design
  - Interior Design
- Energy & Utilities
  - Alternative Energy
  - Electricity
  - Oil & Gas
  - Waste Management
- Engineering Technology
- Industrial Materials & Equipment
  - Generators
  - Heavy Machinery
  - Valves Hoses & Fittings
- Manufacturing
  - Factory Automation
- Metals & Mining
- Pharmaceutical & Biotech
- Retail Trade
  - Retail Equipment & Technology
- Textiles & Paper
- Transportation & Logistics
  - Aviation
  - Couriers & Messengers
  - Distribution & Logistics
  - Freight & Trucking
  - Import & Export
  - Maritime Transport
  - Moving & Relocation
  - Packaging
  - Rail Transport
  - Urban Transport
Internet
- File Sharing & Hosting
- Online Goodies
  - MySpace Codes & Graphics
  - Skins Themes & Screensavers
- Search Engine Optimization & Marketing
- Web Design & Development
- Web Hosting & Domain Registration
- Web Portals
- Web Services
  - Affiliate Programs
  - Email & Messaging
  - Search Engines
  - Web Stats & Analytics
Lifestyles
- Activism & Social Issues
  - Environmental Issues
- Charitable & Non-profits
- Clubs & Organizations
- Holidays & Seasonal Events
- Parenting & Family
  - Baby Care
  - Child Care
  - Genealogy
  - Youth Camps
- Self-Help & Motivational
- Weddings
Local
- Classifieds
- Event Listings
- Jobs
- Regional Content
  - Africa
  - Caribbean
  - Central & Eastern Europe
    - Greece
  - Central & South Asia
    - Afghanistan
    - India
    - Iran
    - Pakistan
  - East Asia
    - China
    - Japan
    - Korea
  - Mexico & Central America
    - Mexico
    - Costa Rica
  - Middle East
    - Egypt
    - Iraq
    - Israel
    - Lebanon
    - Turkey
    - United Arab Emirates
  - Oceania
    - Australia
    - New Zealand
    - Pacific Islands
  - Polar Regions
  - Russia & Caucasus
  - South America
    - Argentina
    - Brazil
    - Peru
  - Southeast Asia
    - Indonesia
    - Malaysia
    - Philippines
    - Singapore
    - Thailand
    - Vietnam
  - US & Canada
    - USA
    - Canada
  - Western Europe
    - France
    - Germany
    - Ireland
    - Italy
    - Netherlands
    - Portugal
    - Spain
    - Sweden
    - United Kingdom
- Traffic & Public Transit
- Weather
News & Current Events
- Business News
- Gossip & Tabloids
- Local News
- Magazines
- News Networks
- Newspapers
- Politics
  - Elections & Campaigns
- Technology News
Photo & Video
- Photo & Video Equipment
  - Cameras & Camcorders
    - Cameras
    - Camcorders
- Photo & Video Sharing
- Photo & Video Software
- Professional Photo & Video Services
- Stock Photography
- Webcams & Virtual Tours
Real Estate
- Home Financing
- Home Inspections & Appraisal
- Home Insurance
- Property Management
- Real Estate Agencies
- Rental Listings & Referrals
Recreation
- Boating
- Cycling
- Equestrian
- Hobbies
  - Crafts
  - Paintball
  - Radio Control & Modeling
- Outdoors
  - Fishing
  - Hiking & Camping
  - Hunting & Shooting
- Running
- Surf & Swim
Reference
- Biographies & Quotations
- Business & Personal Listings
- Calculators & Reference Tools
- Dictionaries & Encyclopedias
- Educational Resources
- Forms Guides & Templates
- How-To & Expert Content
- Language Study & Translation
- Libraries & Museums
- Maps & Geography
- Online Directories
- Time & Calendars
Science
- Astronomy
- Biological Sciences
  - Anatomy
- Chemistry
- Ecology
- Geology
- Marine Science
- Mathematics
- Physics
- Scientific Equipment
- Scientific Institutions
Shopping
- Antiques & Collectibles
- Apparel
  - Clothing Labels & Designers
  - Clothing Retailers
  - Footwear
  - Lingerie & Undergarments
  - T-Shirts
  - Watches & Accessories
- Auctions
- Consumer Affairs & Product Reviews
  - Consumer Affairs
  - Price Comparisons
  - Product Reviews
- Coupons & Rebates
- Customer Services
  - Warranties & Service Contracts
- Flowers Gifts & Greetings
  - Cards & Greetings
  - Flowers
  - Gifts
  - Parties & Occasions
- Luxury Goods
  - Gems & Jewelry
- Mass Merchants & Department Stores
- Shopping Portals & Search Engines
- Ticket Sales
Social Networks & Online Communities
- Blogging Resources & Services
- Dating & Relationships
  - Matrimonial Services
  - Personals
  - Photo Rating Sites
- Forum & Chat Providers
- Online Journals & Personal Sites
- Social Networks
Society
- Education
  - Colleges & Universities
  - Distance Learning
  - Homeschooling
  - K-12
  - Lesson Plans & Teaching Resources
  - Test Preparation
  - Vocational & Continuing Education
- Government & Regulatory Bodies
  - Royalty
  - Visa & Immigration
- Legal
  - Accident & Personal Injury Law
  - Criminal Law
  - Family Law
  - Intellectual Property
  - Labor & Employment Law
  - Law Schools & Training
- Military
  - Veterans
- Public Safety
  - Crime & Justice
  - Emergency Services
  - Law Enforcement
  - Security Products & Services
- Social Science
  - Demographics
  - Economics
  - International Relations
  - Psychology
- Social Services
  - Welfare & Unemployment
Sports
- Baseball
- Basketball
- Cheerleading
- Combat Sports
  - Boxing
  - Martial Arts
  - Wrestling
- Cricket
- Extreme Sports
- Football
- Golf
- Gymnastics
- Hockey
- Horse & Dog Racing
- Motor Sports
- Olympics & International Competitions
- Racquet Sports
- Rugby
- Soccer
- Sporting Goods
- Sports Magazines
- Track & Field
- Volleyball
- Water Sports
- Winter Sports
Telecommunications
- Communications Equipment
- Location & Tracking (GIS-GPS)
- Mobile & Wireless
  - Mobile & Wireless Retailers
  - Mobile Phones
  - Ringtones & Mobile Goodies
- Service Providers
  - Cable & Satellite Providers
  - ISPs
  - Phone Service Providers
    - Calling Cards
- Teleconferencing
- VOIP & Internet Telephony
Travel
- Adventure Travel
- Air Travel
- Attractions & Activities
- Bus & Rail
- Car Rental & Taxi Services
- Cruises & Charters
- Hotels & Accommodations
- Vacation Destinations
  - Australia
  - Caribbean Islands
  - Hawaii
  - Hong Kong
  - Las Vegas
  - Mexico
  - New York City
  - Orlando

[Thanks Ionut!]

Google’s User Interest Ca ... by Philipp Lenssen | Comments (1)

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