Tuesday, April 28, 2009

New Google Site for Advertisers

Once you’re “Activating the YouTubers” (that is, pay Google Inc money so you can advertise on YouTube) you could even sell “a product with no utility at all” (that is, a pet stick), Google argues in a new site directed at advertisers. The reasoning behind this: “If we can show how they [Google’s tools] might help sell a stick, think what they could do for your brand.” (One thing is interesting: even if you’re entering “a commercial relationship” with YouTube as a “partner”, your videos which may show at the top of search results will not be labeled ’advertisements’, but are titled “Featured Videos”; YouTube says “Featured videos are not advertisements or paid placements”, but what exactly are they?)

[Pet stick image by Google.]

New Google Site for Adver ... by Philipp Lenssen | Comments (2)

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