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Wednesday, November 25, 2009

Google to Acquire Teracent, Makers of Algorithm-Generated Banners

Google announced they’re acquiring the company Teracent, which creates auto-learning/ self-adjusting image ads. “Teracent’s technology can pick and choose from literally thousands of creative elements of a display ad in real-time – tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.” (Wonder if Google also snapped up patents through this acquisition, does anyone know?)

[Thanks Mbegin!]


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