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Sunday, February 7, 2010

Google to Air Super Bowl Ad?

On their way to become a more normal company, Google went from No Ads to Mostly Good Ads. Two examples are the “story” videos for for Google search and one for the Nexus One phone. Some speculations are that Google will now air an ad in the Super Bowl due in some hours. Wikipedia explains:

The Super Bowl has been the championship game of the National Football League (NFL), the premier association of professional American football, since 1967. In most years, the Super Bowl is the most-watched American television broadcast. Many popular singers and musicians have performed during the event’s pre-game and halftime ceremonies. The day on which the Super Bowl is played is now considered a de facto American national holiday, called Super Bowl Sunday. Super Bowl Sunday is the second-largest day for U.S. food consumption, after Thanksgiving Day. (...)

Because of its high viewership, commercial airtime for the Super Bowl broadcast is the most expensive of the year. Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most expensive advertisements for this broadcast. As a result, watching and discussing the broadcast’s commercials has become a significant aspect of the event.

As Wikipedia’s Super Bowl advertising history page notes, one past highlight was in 1984, when “the ad for Apple’s Macintosh followed a 1984 theme. Directed by Ridley Scott, the ad featured a woman wearing track-and-field clothing sprinting into a large auditorium and hurling a large hammer into a screen”.

[Via Paul.]

Update: The ad which aired was above Parisian Love commercial. [Thanks George!]


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