Google Blogoscoped


Click Fraud Up About 15% Says ClickForensics [PersonRank 10]

Thursday, January 31, 2008
16 years ago3,680 views

   * The overall industry average click fraud rate rose to 16.6 percent for Q4 2007. That's up from the 14.2 percent click fraud rate for the same quarter in 2006 and 16.2 percent for Q3 2007.

   * The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.3 percent in Q4 2007. That’s up from the 19.2 percent average click fraud rate for the same quarter in 2006 and 28.1 percent for Q3 2007.

   * The 2007 industry average click fraud rate grew by 15 percent over the industry average click fraud rate for 2006.

   * Q4 2007 click fraud traffic from botnets was 15 percent higher than click fraud traffic from botnets in Q3 2007.

   * In Q4 2007, the greatest percentage of click fraud originating from countries outside North America came from India (4.3 percent) Germany (3.9 percent) and South Korea (3.7 percent).

TOMHTML [PersonRank 10]

16 years ago #

I thought experts of click fraud via botnets were Russians. It seems that I was wrong, thank you dude.
Anyway I'm wondering how they detect if a click is good or not....

Philipp Lenssen [PersonRank 10]

16 years ago #

I dunno, seems that's just the click fraud that was *detected*. And that's a potentially crucial difference to actual click-fraud rates.

TOMHTML [PersonRank 10]

16 years ago #

Yes, just as when Google said "Fraud click on AdWords is only 0.02%*!", ok, nobody believe them and they can't prove it. So I even do not know why they show pinpoint percentages if they know that they aren't accurate... :-/

(*) March 2007, official statement. [PersonRank 10]

16 years ago #

Techcrunch finally discusses this story

Their readers who comment seem to agree

It is interesting that neither Google nor Yahoo chose to address this on their blog.

Their Spam team is so worried about Webmasters using hidden text, or keyword stuffing etc..... but there does not appear to be the same concern with click fraud as there are with gray hat SEO tactics

Forum home


Blog  |  Forum     more >> Archive | Feed | Google's blogs | About


This site unofficially covers Google™ and more with some rights reserved. Join our forum!