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Yahoo in Talks With Google To Handle Some Search Ads  (View post)

Ionut Alex. Chitu [PersonRank 10]

Wednesday, April 9, 2008
12 years ago3,390 views

Finally some common sense! The Microsoft acquisition is now even more unlikely.

<<Yahoo Inc. is close to announcing that it plans to carry search advertising from Google Inc. as part of a test that could lead to a broader partnership, according to people familiar with the matter.

The short-term test, involving a very limited percentage of Yahoo's Web search queries, is designed for the two sides to evaluate the revenue potential of a broader search ad outsourcing arrangement. They have been discussing such an arrangement as part of Yahoo's pursuit of alternatives to Microsoft Corp.'s unsolicited acquisition offer, according to people familiar with the matter.

The test under discussion, given its short time frame and limited scope, shouldn't stand in the way of any eventual sale of Yahoo to Microsoft, says the person familiar with the matter. But it could factor into the dynamics of the ongoing deal standoff, as a way for Yahoo to signal to investors its alternatives to the Microsoft deal and potentially as an irritant for Microsoft, which views Google as a major rival.>>

online.wsj.com/article/SB12077 ...
news.google.com/?ie=UTF-8& ...

/pd [PersonRank 10]

12 years ago #

this is goin to get nasty .. with MSFT being sidelined

Above 2 comments were made in the forum before this was blogged,

Haochi [PersonRank 10]

12 years ago #

That's a huge slap in the face for M$. /palmface

DPic [PersonRank 10]

12 years ago #

Hah This might get interesting.

Haochi [PersonRank 10]

12 years ago #

It's definite (the ad test) yhoo.client.shareholder.com/pr ...

/pd [PersonRank 10]

12 years ago #

MSFT response!

microsoft.com/Presspass/press/ ...

Veky [PersonRank 10]

12 years ago #

It's funny at _what_ lengths a firm is going to go, just to avoid Microsoft acquistition. :-]

Philipp Lenssen [PersonRank 10]

12 years ago #

From the press release by Yahoo:
- they will use AdSense for Search
- no more than 3% of all results
- it will be just in the US

And from the Microsoft statement:

"Any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in Google’s hands. This would make the market far less competitive, in sharp contrast to our own proposal to acquire Yahoo!"

Colin Colehour [PersonRank 10]

12 years ago #

I saw another headline out about Yahoo and AOL making a deal. I don't remember exactly where I saw that headline but wonder how that appears to Microsoft.

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