One Mail app to Rule Them All, One search enginge to find them ... Ah whatever. Yahoo is using Lord Of the Ring characters to promote the newer version of Yahoo Mail.
http://farm4.static.flickr.com/3017/2413531146_9ffdba82f7_o.png
I don't remember Frodo using the phrase, "Yo, What Up G" in the trilogy series. :)
http://farm3.static.flickr.com/2016/2413531048_88ccfb9afc_o.png

http://en.wikipedia.org/wiki/The_Lord_of_the_Rings_film_trilogy#Prequels

Really early mail propaganda?