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New definition of Google (official)

Jérôme [PersonRank 10]

Tuesday, September 7, 2010
9 years ago11,995 views

E. Schmidt, at Berlin’s IFA:
<<Our new definition of Google, we’re trying to get you something fast – never underestimate the importance of fast.

“Ultimately, search is not just the web but literally all of your information – your email, the things you care about, with your permission – this is personal search, for you and only for you.

“The next step of search is doing this automatically. When I walk down the street, I want my smartphone to be doing searches constantly – ‘did you know?’, ‘did you know?’, ‘did you know?’, ‘did you know?’.

This notion of autonomous search – to tell me things I didn’t know but am probably interested in, is the next great stage – in my view – of search.>> ...

TOMHTML [PersonRank 10]

9 years ago #

I will be back. ...

Jérôme [PersonRank 10]

9 years ago #

My guesses:

* He thinks "streaming search" when he says "fast". They should announce it tomorrow ...

* He thinks "Google Me" when he talks about "personal" search. It isn't about social content (already launched under the name "social search" in 2009 ...) but about your personal content across all Google apps (Gmail, Reader, Picasa...). Maybe he thinks about search across all websites ( ...) but I doubt it. I expect them to offer two separate search engines at first, one for public data (the current one, "Web search") and another for our personal data (Google Me). But probably not soon! Neither Google nor the users are ready for The Google to be be plugged into every Google apps. Google has just released a Gmail labs feature that only covers Gmail, Sites and Docs ... and I'm sure there would be a huge controversy about privacy if they do it now. Maybe they should they wait for Facebook to associate private and public search? Or not.

* Autonomous: as TomHTML says, it's all about Clippy!

TOMHTML [PersonRank 10]

9 years ago #

How do you know Google is not ready for Google Me?
I think it could be useful, because I encountered a problem few days ago: I was looking for the name and the address of my doctor. His name was in one of my mail, his address was in an old event of Google Calendar. With Google Me I'd like to search for "doctor" and get those data.

Jérôme [PersonRank 10]

9 years ago #

Do you agree that Me will be more a personal search engine than a social network? I heard very few people support this so far.

I think it will be a "Google search for my life", to find stuff you own or to which your related:
* the data you uploaded in Google's services (Picasa, Docs, Reader...)
* your data publicly available in your associated websites (Flickr, Twitter..)
* stuff Google thinks you identify yourself with (that could be the "autonomous" part)
* and, also, things from your friends (the social part).

Google Me would be where "you find yourself": you can spend time playing game, watching video, reading your email, sharing stuff or inviting friends. The concept is quite different from Twitter and Facebook ("where you share" and "where your friends find you").

Games and music would fit this personal hub quite well.

I think Google will do this because I think that's what I (and everyone) want (even though we don't realize it).

I need it now, but I doubt we are ready:
* I'm don't think the users trust Google enough for that, even though they say they do.
* Google has just release a very basic cross-apps search in Gmail, so I doubt they can launch a fully integrated personal search in Google Web search.

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