Some people think the site may be fake because of the way it looks. But countries where soccer is popular are probably more open to an assortment of colors and designs, which may be the reason behind the look. I am from the Caribbean, and Caribbeans where soccer is popular, and the people there are generally more into different colors and designs than the US.

Man, I hope it's somehow fake. Google working with Nike? What happened to 'don't be evil'? Yuck yuck yuck.

It's not fake, the Iframe resides on Google.com and redirects to Joga.com after login, and the domain is registered to Google...

I would expect to continue to see lots of these developments.
Yahoo is a big promoter of Pepsi Communities and many others.

Since it is only an invite based servise any has any idea how it is going to turn out..

does anyone have any invites?

You can directly log in using Google accounts.

It has been around before the World Cup, I cant believe no one has heard of this. It is just orkut for football :)