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Google: Unlocking the relationship between CTR and earnings

Corsin Camichel [PersonRank 10]

Thursday, September 28, 2006
13 years ago2,208 views

Here's an AdSense mystery worthy of intrepid detective Veronica Mars: Why are increases in clickthrough rate (CTR) sometimes accompanied by decreases in earnings per click?

adsense.blogspot.com/2006/09/u ...

More to read:
jonathanleger.com/high-ctr-low ...

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