YouTube's failure to complete a key piece of anti-piracy software as promised could represent a serious obstacle to efforts by Google, its new owner, to forge closer relations with the media and entertainment industry.

Source: http://www.ft.com/cms/s/d216ae02-97a1-11db-a680-0000779e2340.html

This means, if Google/YouTube can not offer such a service within a short period of time (other sites say 2 weeks) the big media companies are suing YouTube and Google...