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AdSense Redesign  (View post)

martin pratt [PersonRank 1]

Friday, July 15, 2005
15 years ago

More on the Adsense changes:

"Hello from the Google AdWords Team:

You asked, and we listened. In the coming weeks, we will simplify our keyword status system and introduce quality-based minimum bids, giving you more control to run on keywords that you find important. We believe these changes will result in higher quality ads.

What is changing:

Simplified account management: Your keywords will be active or inactive — instead of normal, in trial, on hold, and disabled. In addition, accounts will no longer be slowed. Currently, accounts are slowed when they do not meet our performance requirements and your ads appear rarely for your keywords.

Quality-based minimum bids: Soon, each keyword will be assigned a minimum bid based on its Quality Score. Keywords with a higher Quality Score will be given lower minimum bids to stay active and trigger ads. Keywords with a lower Quality Score (including those that are currently on hold) will have the opportunity to run if your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid.

The Quality Score is determined by your keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, and other relevancy factors.

Ad Rank, or the position of your ad, will continue to be based on the maximum CPC and quality (now called the Quality Score).
What you should do:

Here are some suggestions for what you should do before and after we implement the changes described above:

Before implementation: If you are happy with your current keyword list, there is no need to make any changes. However, if you have any on hold keywords that you do not want to trigger ads, we suggest you delete them from your account. This is because any keywords with a high enough Quality Score and maximum CPC could be activated and accrue ad clicks. You can use our Find and Edit Keywords tool, available in your account's Tools page, to quickly search for and delete any keywords in your account.

After implementation: We will email you after we implement these changes. You should then log in to your account and monitor your keyword performance under these new guidelines. Any disabled keywords at the time of implementation will remain labelled as disabled in your account. Several weeks later, we will delete them. This period of time is meant to give you an opportunity to review your disabled keywords and activate them."

Jim Barr [PersonRank 4]

15 years ago #

Here's a tip for you:

Do you want to be able to see a report of your earnings since your last payment?

Quick recap of payment process: Your earnings are payed out within about 30 days after the last day of the month that your balance hits or exceeds $100.00. So, if your balance goes over $100.00, say in May, then May 30 is the last date of that payment period, so you will receive your check within about 30 days after that. The next period starts the next day, or Jun 1.

So, what you want to see is all data since Jun 1.
In the "Advanced Reports – Ad Performance" page, set the starting date range to the first of the month following your last payment (in this case, June 1, 2005) and set the ending date to some date way in the future (in this case, something like June 1, 2006.) Google displays report data as far as it has data, so the report will display all data up through the ending date giving you the latest totals. Since today's data is the latest, you will always receive data from the starting date through "today".

And because Google remembers the settings from session to session, you always have the latest data!

Kevin [PersonRank 0]

15 years ago #

Martin, those appear to be AdWords changes, not AdSense changes.

This thread is locked as it's old... but you can create a new thread in the forum. 

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