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Saturday, March 11, 2006

NBC’s Viral Videos

NBC offers “web favorites,” an official collection of viral videos (kind of tiny as presented on their site). They say:

“Now, instead of searching the web for “borrowed” NBC highlights, you can go to the source! We’ve taken your viral favorites and gathered them into one convenient location. Watch. React. Tell a friend.”

But wait... isn’t the whole point about viral videos that those were the ones that were shared a lot all over the web? So apparently, NBC is “borrowing” from the wisdom of web crowds here while they hypocritically condemn them at the same time. Look at this, from Boing Boing last month:

“A source at YouTube informs BoingBoing that NBC recently sent the user-submitted video hosting site a nastygram over the Saturday Night Live “Lazy Sunday: Chronicles of Narnia” video.

That’s right – NBC’s lawyers are beating YouTube with a DMCA stick because the viral content distributor helped facilitate NBC’s biggest viral hit, ever.”

NBC, you can’t have it both ways.


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