Google Blogoscoped

Sunday, March 26, 2006

Cheap Google Print Ads

BusinessWeek tells what happened with Google Print ads (my emphasis):

“In February, Google auctioned off ad space it had purchased in about two dozen magazines, from Martha Stewart Living to Road & Track. (...)

The tepid demand became evident in some of the winning bids, which were recognized earlier this month. Nicholas Longo, CEO of CoffeeCup Software, which makes tools for creating Web sites, wound up paying just $4,000 for each of three half-page ads in Martha Stewart Living. It was a long shot: The magazine’s rate card pegs the price of a half-page ad at more than $59,000.”

More on Google Print ads.

[Thanks Brinke Guthrie.]


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