Yahoo announced they will now display shopping cart icons for search result ads that support PayPal – just like Google does for Google Checkout since a while. Above you can see the two shopping cart icons in comparison, courtesy of Gordon Choi (I can’t reproduce the Yahoo cart). Niraj Sanghvi comments, “Google’s looks faster :)”.
If this is an intentional move by Yahoo to copy Google I think it’s kind of a funny, and a good reminder that search results are sometimes not neutral, but based on search company interests or partnerships – this is true for both Google (who displays their Checkout icon in their “onebox” results as well, not just ads) and Yahoo.
[Thanks Ionut!]
>> More posts
Advertisement
This site unofficially covers Google™ and more with some rights reserved. Join our forum!