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Wednesday, December 17, 2008

Google Results That Let You Jump to a Part of a Page

Search Engine Land reports that Google is testing a web search result style that allows you to jump straight to an anchor within a page. In the screenshot, the link text within “Jump to BUYING PROPERTY” is likely taken from the page itself and pointing to “http://”. This could allow users to more directly reach relevant content (though it might require some rethinking for those webmasters who would like to place visible ads in positions that would now be skipped over). I can’t reproduce this experiment so I suppose as usual it may only be showing to a portion of searchers and searches.

[Via Google OS. Screenshot courtesy of Search Engine Land.]


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