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Increased white space around logo?  (View post)

Johan Johnson [PersonRank 0]

Thursday, May 28, 2009
15 years ago4,565 views

Is it just me or has the amount of white space around the Google logo and the search box on all search results page increased?


Can't find a perfect screenshot to compare it with. But this one comes close:

Look at the white space around the logo. It seams like it has increased.

Above 1 comments were made in the forum before this was blogged,

Philipp Lenssen [PersonRank 10]

15 years ago #

For reference, vs (both from just now):

James Xuan [PersonRank 10]

15 years ago #

Looks great, Google has always looked cluttered to me, colours on results pages are disgusting as well... it's the algorithm that keeps me coming back.

Jaan Kanellis [PersonRank 3]

15 years ago #

Looks to put more focus on the brand /logo.

drtimofey [PersonRank 10]

15 years ago #

The moment finally came. Google does need a face lift.

Roger Browne [PersonRank 10]

15 years ago #

More white space pushes the results down. When there are ads at the top, this increases the ratio of ads to results in the visible part of the page...

But Kevin Fox's explanation sounds more likely: uncluttering. Along the lines of his comments, I've recently sometimes received results pages showing the first 7 results instead of the first 10.

Juha-Matti Laurio [PersonRank 10]

15 years ago #

You guys notice everything...

Ionut Alex. Chitu [PersonRank 10]

15 years ago #

<< I've recently sometimes received results pages showing the first 7 results instead of the first 10. >>

It's more likely that the 3 missing results where videos that were grouped in a Google Video universal result. They are considered web pages.


Antonin Hildebrand [PersonRank 1]

15 years ago #

See Marissa Mayer at Google I/O 2008

She explains A/B testing on whitespace in that talk at 12:12.

My speculation is that average monitor sizes went up and this A/B testing recently showed that people are more comfortable with larger whitespaces simply because their monitors provide larger canvas space.

TOMHTML [PersonRank 10]

15 years ago #

More information about this change:

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