Offline: "any publicity is good publicity"
Web 1.0: *Spam is cheaper than payed adds*
Web 2.0: "incentivize authentic synergies"

1) engage authentic tagclouds
2) aggregate user-contributed mashups
3) beta-test citizen-media undefined

this is pure BS.. Luv it!!

enable Cluetrain tagclouds

1) aggregate podcasting wikis
2) design viral life-hacks
3) aggregate rich-client platforms