Yes, this is correct. This is more definative method on Electornic finger printing... or EFA' (Electronic Forensics Analysis). In certain areas, its also termed "lets paint their nails" :)-
however, this in now being leveraged into business intelligence data rather the just pure intel collateral |
great for distinguishing between 2 users...
but before people over-react, as the number of users thrown into the mix grows, accuracy sharply falls. |
It makes for a good research paper, and it might even be useful for fuzzy applications such as market research, but I can't imagine it working beyond that (e.g. for identification or as evidence in a court of law). |
Actually it the perfect place for something like this is on a e-commerce site,
because having a certain profile for a user that comes often on your site you can place special products on the front page for him,
For instance: a person goes on a site looking for laptops mostly, now after a few runs the scripts can identify the user and next time when the user comes to the site it will present the user with a list of laptops (new models or promotions, things like that) right on the front page.
something like targeted adds :D |
The article in question is actually at wharton.upenn.edu, not "wharton.com". It's an academic site, not a commercial one. |
