Google Blogoscoped

Forum

Identification Based on Surfing Patterns  (View post)

/pd [PersonRank 10]

Wednesday, October 11, 2006
13 years ago3,527 views

Yes, this is correct. This is more definative method on Electornic finger printing... or EFA' (Electronic Forensics Analysis). In certain areas, its also termed "lets paint their nails" :)-

however, this in now being leveraged into business intelligence data rather the just pure intel collateral

Ryan [PersonRank 0]

13 years ago #

great for distinguishing between 2 users...

but before people over-react, as the number of users thrown into the mix grows, accuracy sharply falls.

Roger Browne [PersonRank 10]

13 years ago #

It makes for a good research paper, and it might even be useful for fuzzy applications such as market research, but I can't imagine it working beyond that (e.g. for identification or as evidence in a court of law).

someOne [PersonRank 1]

13 years ago #

Actually it the perfect place for something like this is on a e-commerce site,
because having a certain profile for a user that comes often on your site you can place special products on the front page for him,
For instance: a person goes on a site looking for laptops mostly, now after a few runs the scripts can identify the user and next time when the user comes to the site it will present the user with a list of laptops (new models or promotions, things like that) right on the front page.
something like targeted adds :D

Dan Tobias [PersonRank 6]

13 years ago #

The article in question is actually at wharton.upenn.edu, not "wharton.com". It's an academic site, not a commercial one.

Philipp Lenssen [PersonRank 10]

13 years ago #

Thanks Dan!

This thread is locked as it's old... but you can create a new thread in the forum. 

Forum home

Advertisement

 
Blog  |  Forum     more >> Archive | Feed | Google's blogs | About
Advertisement

 

This site unofficially covers Google™ and more with some rights reserved. Join our forum!