Google will announce a new Ad Planner tool tomorrow at the Advertising Research Foundation Audience Measurement Conference in New York. Wayne Lin will announce the new tool at 5:00 p.m. Tuesday, June 24, 2008.
<< ... Ad Planner, was designed to help agencies identify sites where their target audience might be active. While it uses audience measurement data, Ad Planner also combines it with search engine data and information from third parties, to determine with more precision what sites attract a certain demographic audience. It then uses that data to help agencies determine where to place ads. If a media buyer has been successful with ads that ran on WebMD, for example, Ad Planner might be able to easily identify other sites where that media buyer will find similar success because they attract a similar audience, the person said. Ad Planner is expected to be offered for free, at least initially. Other companies, including comScore, Nielsen Online and Quantcast, offer a variety of audience measurement and media planning tools, including some that help buyers identify more precisely the demographic audiences of Web sites. >>
Service link: https://www.google.com/adplanner/
News Source: http://bits.blogs.nytimes.com/2008/06/23/google-to-unveil-new-ad-planning-tool/index.html?ref=technology |
The signup page is live and there is a new logo for Google Ad Planner.
Signup page: http://www.google.com/support/adplanner/bin/request.py?contact_type=signup https://www.google.com/adplanner/resources/2259210605-logo_planner.png
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will you be able to place adverts on behalf of clients via this tool?
or is this just limited to producing statistics?
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AdPlanner is one nifty application and encourage everyone to sign up! I've also been Beta testing and have post my first notes and a few images on my blog: beussery.com/blog/index.php/2008/06/google-adplanner-beta-notes/ |